3 Positive Trends In Zynga’s Declining User Base
Zynga (NASDAQ:ZNGA) reported its Q1 2016 earnings Wednesday and beat market expectations on both bookings and profitability. However, its user base continued to fall, raising some concerns regarding the sustainability of its revenue streams. The overall average monthly active user (MAU) base declined by 32% year-over-year (y-o-y), with 27% and 46% declines on mobile and web, respectively.
Notwithstanding the decline in active users, there are three positive trends for Zynga in terms of user engagement and monetization in its first quarter results:
- Daily user engagement (DAUs/MAUs) increased
- Growth in average daily bookings per average DAU (Average Bookings/Average DAUs)
- Improvement in payer conversion rate (MUPs/MUUs)
Have more questions about Zynga? See the links below:
- 3 Positive Trends In Zynga’s Declining User Base
- How Much Did Zynga’s Revenue & EBITDA Grow In The Last Five Years?
- What Is Zynga’s Fundamental Value Based On Expected 2016 Results?
- What Is Zynga’s Revenue & Expenses Breakdown?
- How Has Zynga’s Revenue Composition Changed In The Last Five Years?
Notes:
Global Large Cap | U.S. Mid & Small Cap | European Large & Mid Cap |More Trefis Research