Zynga Teams Up With Hasbro To Launch Board Games

by Trefis Team
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Zynga
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Zynga (NASDAQ:ZNGA) is leveraging its highly successful games, Words With Friends, FarmVille, CityVille and Draw Something, to launch real world versions of its online games.  The online social gaming company has entered a partnership with Hasbro to develop four board games inspired by Zynga’s online games. This venture turns the traditional board game market on its head as board games usually inspire online games, and this is the first time that popular online games are being made into real world versions.

FarmVille inspires the game The Hungry Hungry Herd where players try to eat as many apples that are released into the middle of the board. CityVille introduces a version of Monopoly, and Words With Friends resembles the Scrabble board game. The Draw Something game is a take on Pictionary, where players choose a card and make the rest guess the word on the card by drawing it. [1]

Check out our complete analysis of Zynga

Offline Games To Help Sell Online Game Merchandise

The Hungry Hungry Herd, CityVille Monopoly and Words With Friends titles include special digital values designed to enhance a player’s online or mobile game play. With Hungry Hungry Herd, users can redeem 50 Farm Cash digital currency to keep their farms online. In CityVille Monopoly, players get 85 City Cash to use in the online version of the game.

Hungry Hungry Herd will sell for $22.99 and is for players aged four and up while CityVille Monopoly is priced at $24.99 and is targeted at kids eight and up. With Words With Friends, players get access to digital features, such as the Word-O-Meter, The Count and Tile Pile to boost their scores in the mobile or online versions. The game is priced at $19.99 and targeted at ages 13 and up and can accommodate two to four players. Draw Something will sell for $19.99 and is for children eight and up.

We have a $6 Trefis price estimate for Zynga, which stands nearly 120% above its current market price. New games account for almost 40% of its total value.

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Notes:
  1. Hasbro to Launch Zynga Branded Boardgames, www.venturebeat.com, September 30, 2012 []
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