The acquisition of OMGPOP, the maker of Draw Something, was one of Zynga’s boldest moves in the past year and also one of its most criticized ones, as Draw Something’s active user base peaked right around the time Zynga acquired it and has been on a downward spiral since. The OMGPOP acquisition and the subsequent decline in Zynga’s active user numbers is one of the main reasons why the stock is hovering near its all-time low currently. 
However, Zynga hasn’t given up on Draw Something yet. It is reportedly working with CBS to create a new game show based on Draw Something. The show format will apparently pit celebrities against contestants before a studio audience. It may also enable users to compete with celebrities, but we’re not sure how that would work. Zynga could make money off this endeavor by licensing TV rights for Draw Something to CBS and also see renewed interest in Draw Something, which could lead to a bump in activity as the show goes on air.
New games account for most of the $14.21 Trefis value for Zynga stock, which stands much above its market price. Zynga competes primarily with other social gaming companies like Electronic Arts (NASDAQ:EA), Playdom which was recently acquired by Disney (NYSE:DIS) and other independent social gaming studios.Notes: