Yahoo’s Redesigned Web Pages Are Paying Off

by Trefis Team
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Yahoo! (NASDAQ: YHOO) surpassed Google to reclaim the top spot in web traffic with over 196 million unique visitors in the month of July. While this can be attributed to Yahoo’s push for personalized content, we believe that its redesigned homepage was a major contributor to the increase in web traffic.

Yahoo has announced that it is now extending these changes to seven of its websites, which includes Yahoo Sports and Yahoo Games, as well as TV, music, weather, movies, and Yahoo omg! Although, the impact of the redesign will manifest over the next few quarters, we believe that it can substantially increase user engagement over the long term and provide upside to our price estimate.

See our complete analysis of Yahoo! here

The New Design

The redesigned properties will imitate Yahoo’s homepage with personalized news and services. Staying with tradition, these properties will have news feed which initially lists out generic news content which changes according to the user’s click history and interests. Additionally, automatic personalization feature will allow users to specifically remove unappealing content from the front page of their stream. However, the functioning of the websites remains more or less the same so as to keep the usage consistent with older versions.

While the redesign aims to bring the user interface of Yahoo’s mobile websites in line with its native mobile apps, it also hopes to provide unified user experience across devices. [1] Overall, we think that these changes have the potential to positively impact Yahoo!’s page views per unique visitor. We currently forecast that page views per unique visitor will decline to 155 by the end of our forecast period. However, if the user engagement improves and the figure reaches around 190, there can be approximately 5% upside to our price estimate.

New Design Can Help Drive Ad Revenues

We think that the new design, which is consistent across different devices, could help drive the company’s revenue per page view (RPM). According to Comscore, Yahoo’s unique user count increased to 196 million in July. We attribute this growth to better user engagement and personalized content delivered on Yahoo’s home page. We believe that the company can leverage the user generated interest information to increase targeted ads across its sites. Since advertisers will be willing to pay for more such ads, we could see some upside to our RPM estimate.

At present we forecast that RPMs will remain flat at around $1.40 during our forecast period. However, if the redesign of these websites increases the company’s revenues per page view to $1.80 by the end of our forecast period, there can be 5% upside to our price estimate.

We currently have a $28 price estimate for Yahoo!, which is in line with the current market price.

Click Here To Understand What Drives A Stock At Trefis

Notes:
  1. Bringing a refreshed Yahoo! to our global mobile web users on all devices, August 27 2013, yahoo.tumblr.com []
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  • commented 7 months ago
  • tags: YHOO FB AOL GOOG
  • Yahoo bought GeoCities and then destroyed it.
    Yahoo bought Webring and then destroyed it.
    Yahoo bought a bunch of very good, functioning sites and then destroyed them.
    Yahoo just plain doesn't care about users. It cares about advertisers.
    People who are not leaving Yahoo Groups and Yahoo Mail and Yahoo Finance and Yahoo Sports and Yahoo Anything are using Adblocker Plus, among other products, to shield themselves from the blinding, flickering ads on Yahoo pages. I will never, under any circumstances, buy something from anyone who advertises on a Yahoo page if I see the ad in spite of Adblocker Plus. That may not even be the name of the ad blocker - I don't want to a) get them in trouble or b) help Yahoo find a way around it.
    Yahoo Logo
  • commented 7 months ago
  • tags: YHOO FB AOL GOOG
  • Not with Yahoo users who are leaving in droves due to NEO being forced on Yahoo groups and Yahoo email. Yahoo apparently hates disabled users. I hate Mayer and what she's done to Yahoo.
    Yahoo Logo
  • commented 7 months ago
  • tags: YHOO FB AOL GOOG
  • I am not a customer; because, I do not pay any money to use Yahoo products. However, I do use Yahoo Groups. I should say that I used to be a Yahoo Groups user. Yahoo has made it extremely difficult for people who have low vision to use the new Groups interface. The only way I interact with Groups now is through email. Where's the fun in that?
    Yahoo Logo
  • commented 7 months ago
  • tags: YHOO FB AOL GOOG
  • Terrible design, yahoo mail very difficult to use ! And yahoo groups: a real disaster, most features dont work, I lost dozens of members and the traffic on all my groups is down due to the slow down in opening messages, the loss of all documents, links and databases, the mess in the photos etc.
    YAHOO NEO IS A DISASTER FOR USERS!
    Yahoo Logo
  • commented 7 months ago
  • tags: YHOO FB AOL GOOG
  • Marissa has succeeded in uglifying my email and home page. She hasn't succeeded in making Yahoo more successful. Maybe that is because everybody that really love ggogle pages already has google pages.
    Yahoo Logo
  • commented 10 months ago
  • tags: YHOO FB AOL GOOG
  • A good narrative of what's wrong with Yahoo, the effects of Neo on users, and how they are NOT listening to their users: http://modsandmembersblog.wordpress.com/
    Yahoo Logo
  • commented 10 months ago
  • tags: YHOO FB AOL GOOG
  • They have destroyed Yahoo Finance. Not even usable on a mobile phone. Frustrated and angry.
    Yahoo Logo
  • commented 10 months ago
  • tags: YHOO FB AOL GOOG
  • YAHOO DELETED OUR LOGO AND CHOSE A NEW LOGO FOR US! THEY KNOW BETTER WHAT WE NEED! THE GROUP IS CLOSED BY ME, THE OWNER! BYE BYE YAHOO, FOREVER! MAY YOUR STOCKS COLLAPSE IN A SECOND FROM NOW!
    Yahoo Logo
  • commented 10 months ago
  • tags: YHOO FB AOL GOOG
  • YAHOO HAS DELETE OUR GROUP'S LOGO!!!
    Yahoo Logo
  • commented 10 months ago
  • tags: YHOO FB AOL GOOG
  • NEOfascist design, to intentionally anger millions of people to cause heart attacks and nervous breakdowns in addition to chemtrails being sprayed in the sky, staged events, shills posting everywhere, all this is by your new Boss on the Block The Freemasonic Whore.
    Yahoo Logo
  • commented 10 months ago
  • tags: YHOO FB AOL GOOG
  • Since the times when yahoo captured and infested my browser I stay away from anything that's infected by yahoo. Yuckhoo. Yafool.Yallgoof. Yapoo.
    Yahoo Logo
  • commented 10 months ago
  • tags: YHOO FB AOL GOOG
  • I never use yahoo, although I do use their email about once a year.... yahoogroups have become a one big fat joke.... and they are gaining the market share? How in the world? Not from me! And I thought google was ugly....
    Yahoo Logo
  • commented 11 months ago
  • tags: YHOO FB AOL GOOG
  • Jokes on Yahoo... I have ad-blockers so I don't see ads and I never click on them anyway. YahooGroups is an unusable fu¢king mess.
    Yahoo Logo
  • commented 11 months ago
  • tags: YHOO FB AOL GOOG
  • Over on YouTube there is an Avengers fanmix called "You just got Loki'd". I wrote this filk after members of the Bludhaven yahoo group discovered that they'd been switched to Neo:

    You Just Got Neo'd

    Ah!
    Going out to Yahoo! Groups
    Gonna shine in Bludhaven!



    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd

    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd, hon

    But you are not the only one



    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd

    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd, hon

    But you are not the only one



    Yahoo! Think tank so let us talk some sense
    into the `Haven haters who must think we're dense
    no recompense for we're here to improve this
    and remind you we did this for a glorious purpose
    Yeah, it's true we did this and we've copped some flack
    to make you think changing you was some plan of attack
    cut us some slack because that plan is wack
    all we ever really wanted was to get on track
    Like FaceBook... is that so hard to see?
    We were beat, thought we looked obsolete, so no apology
    We got to ape `em change our shape, how can you not agree?
    We got to break out of our perceived mediocrity
    We are Yahoo! Fixers of what ain't broke
    So step back while we become a massive joke

    Library links not working cuz the urls changed? Please.
    Just a little switch we worked in with the greatest of ease.
    Took away the easy searching; you'll need expertise
    let's not forget that Unicode is for the bees!
    and we decree, you'll love it once you get the knack
    If not? Too bad; there's no turning back
    got a whole lot more that's different, you just wait and see
    so let us hear you sing the chorus out heartily!

    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd

    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd, hon

    But you are not the only one



    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd

    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd, hon

    But you are not the only one



    Did you really think you'd stop us with some bad reviews?
    We are Yahoo! We do just what we wanna do!
    We made the calendar the "events page" and borked our code
    Give us more time… just watch our user base erode!
    You'reincredulous? Ridiculous! We ain't superfluous, always adventurous
    We think the greatest homepage pics are always banners!
    We host your group, don't argue, cuz it's not good manners!
    Isn't it apparent that we haven't lost yet?
    We can change things when we want to, and don't you forget it!
    Ultimate power paired with marketing brilliance
    Lends cutting edge improved experience

    Recognize that we're the perfect host
    and it's high time you all made the most.

    Facebook,we know you think you played us
    but this whole revamp means you'll become superfluous
    Don't tell us we should have thought things through
    Or our users might prefer the classic to the new
    We're determined that you're gonna learn to love our revisions
    (So why should we let you make any decisions?)
    Once you've tried Neo, there's no returning
    Like it or lump it… now you're learning!



    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd

    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd, hon

    But you are not the only one



    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd

    You-ou just got Neo'd

    You just got Nee-ee-ee-o'd, hon

    But you are not the only one

    Yahoo Logo
  • commented 11 months ago
  • tags: YHOO FB AOL GOOG
  • This is NOT an answer nor a solution. Thousands of your customers who have been with you for year (15 years here) have written and posted and told you such: simply put our groups back the way they were and when they LOOKED great at one glance! This is what set Yahoo apart from other groups. Now it looks like total shit from a boring 8 year olds perspective and not only is it unappealing but it also doesn't work. I'm moving my groups to Google before I lose any more members.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • The new Yahoo neo format roll out is a total failure - despised by at least 99 percent of the feedback respondents. Any increase in traffic is due to the alarm at this sudden change, and the cries for help from the users to dump it. People are closing down their group sites at a pace that will accelerate over time. I've already started dumping my sites one by one due to my inability to moderate them anymore. Don't believe me? Go here and see for yourself what is going on.

    http://yahoo.uservoice.com/forums/209451

    JD
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • I've stopped using Yahoo pages because they stink. I hate the new design. If I wanted Facebook I'd go to face book. I use Yahoo because I liked it. The group changes are horrible and people are jumping ship in record numbers. For the disabled the entire new system is a burden.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • You have got to be kidding, the redesign of Yahoo Sports has driven more people away from the site than to it. Epic fail
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • http://yahoo.uservoice.com/forums/209451
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Yahoo groups feedback page as a whole has over 100,000 votes against the new 'neo' format and a whole 98 in favour.

    The new 'neo' format is bland, boring, ugly, hard to read and harder to use. It is a disaster for yahoo groups, as the overwhelming number of yahoo group users -or former users- have pointed out.

    Yahoo needs to heed its users and return to the Classic format or, at least, give group owners the CHOICE to return to classic.

    Yahoo will lose users hand over fist due to this awful changes to groups and mail.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Yahoo's CEO has more to worry about than how her logo looks. She should be
    worried about the fact that she has her head in the sand while during the past
    week, over a quarter of a million users have left Yahoo faster than rats leaving
    a sinking ship.

    I'm a member of a group where Yahoo users came and made a stand against the
    changes they made to Yahoo Classic Groups, and we won. This time the devastation
    is complete. They have rolled something out called NEO, and imposed it upon
    Group Members without any warning, or having fully tested it. It has made the
    Groups interface unusable for thousands of users.

    The worst part of this NEO change is that the groups themselves haven't been
    Neoized, it's the members at random. So a group can have 2000 members and only
    half see the NEO interface while the others do not. This has rendered the
    Moderators almost powerless to help. Management tools are not working, links
    don't function, even simple things like the homepage picture are next to
    impossible to change.

    Disabled and Elderly people cannot navigate this interface. It does not meet the
    ADA requirements. Groups like cancer support groups or medical groups that are
    set up for obtaining medical information and medicines are unable to communicate
    with their patients, and this is endangering their lives. Educational groups are
    unable to reach their students, and the students unable to get their assignments
    and are losing money. & Freecycle groups are discovering that their private
    information exchange has gone public, revealing addresses, phone #'s etc.

    Despite 38,062 votes against NEO which accumulates by the second, and pleas of
    thousands of users in their Yahoo Feedback Thread, nothing has changed.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Google executives must be going round doing high fives with their colleagues right now.
    They succeeded in getting rid of Marissa Mayer to Yahoo, knowing full well that she would drive a good number of the Groups to Google, after she destroyed them by making them totally unusable.
    Whoever decided this, either needs a BIG bonus, but more likely sacked if you are an ex-YahooGroups user, as I am.
    GeoffH - My mind boggles at how a CEO could be so STUPID!
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Let's have a look at some of the Yahoo Groups Team responses that are on the uservoice forum as I type :

    We are listening and will do our best to address customer issues as quickly as we can.
    Next in line to be fixed:
    We plan to add
    We will consider bringing this back
    We're investigating this issue.
    will be rolled out soon.
    We will look into the issues
    we'll try and improve the experience iteratively.
    will be available soon.
    We are planning to
    We will review your suggestions and update the status of this feedback as we make progress.
    your suggestions are tasks we're already working on and you will see these sorted out soon.
    We will investigate and provide an update soon.

    These are just some of the responses from the people who released this as fully-functioning software almost a month ago !!!

    They aren't replies to requests for new features - they are responses to " WHY DOESN'T NEO WORK ? " .

    Does that really sound like " the functioning of the websites remains more or less the same so as to keep the usage consistent with older versions."

    Yahoo/groups/neo is driving users away by the thousands - goodbye eyeballs on adverts.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Marissa Mayer has proven time and again that she is totally CLUELESS, so why does she still have her job? Last spring, as she was driving the final nail into Flickr's coffin, she said: "... there's really no such thing as professional photographers anymore." Then she made the decision to purchase Tumblr, paying $1.1 billion for a company the SEC valued at less than $200 million, and promised not to "screw up Tumblr." What kind of board of directors tolerates such a grossly clueless and incompetent CEO?

    Not satisfied with wasting hundreds of millions on the purchase of Tumblr and rendering Flickr useless (the new format is extremely slow to load and not user-friendly at all), Ms. Mayer has now aimed her poison darts at Yahoo! Groups, one of Yahoo's chief money-makers. The new group format is not user-friendly, many features are no longer available and others that are available don't work, and owners are abandoning their groups and going to other hosting sites.

    Yahoo! sells advertising based on a certain number of groups, implying millions of group members will see the ads. This is the reason Yahoo! NEVER purges old, inactive groups that have been abandoned for years -- it's all about numbers. Advertisers on Yahoo! need to start doing a little checking of their own and they will discover a good proportion of the groups Yahoo! counts when selling to advertisers are DEAD as door nails and many haven't had a post in years!
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Investors and advertising companies may want to check here... http://yahoo.uservoice.com/forums/209451 Does this look like a company getting ahead? The large amount of visits yahoo has been getting is from complaints across the board NOT congratulatory for a job well done. They took features that worked like clockwork and trashed them for totally non-functional , user unfriendly most likely untested garbage. Once everyone moves away from yahoo, investors will start to lose. If yahoo wants improvements, get rid of Marissa Mayer to start. No wonder Google let her go.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • As a group owner and moderator of over 1000 members, I have no idea what is going on with Yahoo as they are not bothering to explain. There was no warning of this silent nuke of Neo which wrecked our group and continues to be dysfunctional and unusable for what our group needs, there is no explanation, there is no response to the 33,000 plus comments on ONE complaint among thousands on their feedback forum that actually addresses any concerns. Why has this been done? Are the groups in the process of being axed? Who knows. I can only conclude that current clients are being thrown to the wolves in the hope of attracting more lucrative younger clients away from facebook. Many corporations have gone down chasing new clients while betraying their existing client base.

    I read in the feedback forum the sentence again and again "deleted our group', and often those groups had thousands of members. I am not deleting our busy group, however as we can no longer trust Yahoo, have no idea what they intend and my members are furious at their behaviour and no longer wish to use them, we have created another forum elsewhere and once the high rate of complaints/ problems/ signposting members to the new forum drops off, our traffic will move almost entirely to the new forum.

    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Yahoo has now said up yours to a few group owners. They don't seem to get that the huge increase in traffic is ONLY because of the complaints, which will stop, if they really don't pout groups back - and so will the visits, as the groups migrate elsewhere. I already have my mail set to POP to my PC, to avoid looking at the email pages; I shall not be back to groups. No-one has posted to one of my groups since the change - until I posted a message suggesting coming here to tell investors what they think. Don't know if anyone will even see it, though - no-one is going there any more. Over half the members of my other main group have said they are leaving if things aren't put back. If I wanted to "network" on a crap imitation of fartbook, I would sign up there. I don't. Groups were different. Now they - aren't - and they are also unusable.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • My daily visits to Yahoo are all about hoping that the 'new' CEO has been sacked and that NEO has been consigned to history, and absolutely NOT because I want to use Yahoo right now.
    To ALL the shareholders and advertisers, you WILL loose out in the end.
    Marissa Mayer is treating users with utter disdain and totally ignoring the upswell in anger at the sudden, unannounced and totally UNTESTED totally flawed NEO.
    When Yahoo goes bust, the salutary lesson to be learned will be how NOT to treat loyal customers/users.
    Users WILL find alternative sources to run their groups from, and it's the shareholders who will see their investment in Yahoo become worthless.
    I for one am no longer recommending Yahoo to friends.
    I started using YahooMail from the start, but stopped using that service when ALL my accounts where either hacked into or hijacked due to abysmal security.
    The management at Yahoo obviously haven't learned their lesson about not upsetting users
    Geoff - Yahoo is history as far as I'm concerned, unless NEO goes!
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • I have run a Yahoo! discussion group since they took over e-groups. Over the years, things have gotten worse and we've dealt with them. But this latest change? It's a disaster. And that's a compliment. Yahoo! had a good product with groups and they've ruined it.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • The NEO format for Yahoo Groups is a massive FAIL. It is completely unusable, and my members have literally stopped posting. As group owner and moderator for three groups with a membership of over 7000 unique users, I will be moving my groups off of Yahoo ASAP if the Groups are not restored to the previous working version swiftly.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Yahoo's design team has totally destroyed their group forums functionality with their new changes. No advertising revenue will result from groups that are no longer visited or able to be utilized. This quote from their advertising above is a complete lie.

    "However, the functioning of the websites remains more or less the same so as to keep the usage consistent with older versions."

    Utter nonsense - they have totally undone the functionality and utility of yahoo.groups. Just go look at the current feedback site for Yahoo groups. Beta testers are voting 33,000 to 45 to delete the neo version and go back to the previous yahoo groups format. The loss of functionality is pretty well evident by the complaints posted there and the calls to abandon the new format. Yahoo is being gutted from within. It is a house of empty cards that will collapse upon itself. Investors are being fed misleading information. Beware.

    JD
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Marissa Mayers, perhaps it's time to go to your customer base and ask us what WE would like to see. Allow us to provide feedback, and allow us to help you properly develop a better Yahoo Groups. In a Best Practice environment. If you have happy customers who are engaged and invested in your product, we'll stay. If we stay, we buy stuff from your advertisers. Who will also stay. Your profits go up, your stock goes up, and your investors stay. Again, this is not rocket science, but good, basic business practice. Time to go back to the drawing board, Marissa. Be the leader you claim to be, apologize to your customers, roll back the beta program, and start over. Do it right this time. We'll stand behind you, if you stand behind your customer.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • [quote]Andy Seales posted information @ Yahoo answers for the handicapped community.Contained in the post was the number to DOJ/ADA.Yahoo answers deleted it.He also posted a question as to how many users had deleted their groups.The count was 34 representing several thousand groups.That was was also deleted.I wanted to post that because of the NEO format I deleted 5 groups with a combined membership of 4000 members. [/quote]
    Isn't that typical. They realise they have totally screwed up and can even be challenged in court so they delete stuff instead of trying to fix it the way users - the people who READ their ads - want it to be. They will lose $$$$$ as a result of the HUGE number of people leaving and not generating ad revenue for them any more (and that doesn't even include people like me, also leaving - who use an ad blocker !)
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Yahoo neo pages is not paying off.Hundreds of groups were deleted by their owners.I read that this mass exodus of a quarter of a million now former users is because of neo pagers.It also effects Yahoo email.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Andy Seales posted information @ Yahoo answers for the handicapped community.Contained in the post was the number to DOJ/ADA.Yahoo answers deleted it.He also posted a question as to how many users had deleted their groups.The count was 34 representing several thousand groups.That was was also deleted.I wanted to post that because of the NEO format I deleted 5 groups with a combined membership of 4000 members.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Yahoo is not listening to us the users of groups, without us there is no Yahoo!! This neo is a fiasco that was forced upon us without warning or having tested first. There is so much wrong with this neo and if there trying to compete with sites like facebook then they lose on my end I do not use facebook, I dont use social networking sites. Yahoo groups is the only reason I was on Yahoo, there neo mail is terrible I dont use it I use gmail and I too am looking for somewhere else to put my 2 groups. We all liked the functionality of yahoo groups but what they have now with the new neo is driving people away. Its a shame that nobody at Yahoo is listening to its user base, there determined to make this neo work at what ever cost and that cost is going to be there membership. Way to go Yahoo.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Maureen hit the nail on the head - people are FURIOUS with what Yahoo has done to their groups and is spending more time complaining about the HORRIBLE new look for Yahoo Groups.

    Group owners and moderators of the groups have had their hands tied by this monstrosity by not being able to operate their groups AND members are getting frustrated because they can't participate as they have in the past.

    With people finding alternatives to Yahoo groups, advertisers WILL NOT benefit - their ads won't be seen.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Yahoo is surpassing google in what way???? Complaints? Yahoo changed their yahoo groups which worked perfectly into a broken down non usable web page. Yep....thats something to be proud of! Tons of people are leaving after getting no help or responses on this issue.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • The reason yahoo has so many more visits is because people are going there to complain. Go to their feedback forum and take a look. Its a madhouse. Customers are furious with all the non-working features. Phone? Tablet? IPad? Forget it. Hardly works on my new computer. Moving groups out of yahoo tomorrow if not put back to working order. If yahoo wants to make improvements, start by getting a CEO with marketing smarts instead of Google's castoff!
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • And who's tooting yahoos horn? Must be yahoo,lol... Ppl are leaving like a sinking ship. Take a look here and say ppl are happy. http://yahoo.uservoice.com/forums/209451 This is the worst idea I've ever seen. The brain behind this change in the UNUSABLE groups needs to be FIRED! What a waste of something that used to be great. So sad.... ppl are now moving groups to Google n BigTent. Way to go yahoo... thumbs down!
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • I don't know where you get your information, but the reaction from users of the Neo interface is so negative as to be astounding. People are leaving in droves (including me). I believe (and hope) that they will regret this. Try using it and you will see.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • What a terrible solution to a problem that wasn't.
    Mass Beta testing of unsuspecting users.
    Total breakdown of communication.
    If started out with the intention of trying to loose subscribers then you have succeded admirably.
    Seems more like, once again you have a total lack of understanding when it comes to real life.
    Such a terrible result.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • NEO is terrible...didn't you learn last year that fixing what isn't broke doesn't help...in reference to your calendar change fiasco that STILL doesn't work properly all the time.
    Now we have NEO format:
    1. The banner for groups is rectangular in shape. Our icon is a square. Guess what it looks like when I try to change the banner cover you've picked out of the air to fill our banner? The icon is fuzzy and not functional. There's no way to shrink the banner you have in place so our square icon fits. And, one of the groups I own is for romance authors. You choose a Chinese dragon(?) to fill the banner. It has NOTHING to do with our group.
    2. Where are my groups? I've asked this for days now, and no answer. You show only 20 of my groups listed on the left sidebar. Where are the rest? When I click on show all groups, nothing happens. I depend on having access to ALL my groups for promo purposes. AND, two of my publishers' groups are missing.
    3. Why change messages to conversations? Not easy to navigate.
    4. Why change Home Page to About? Not easy to navigate...and the Home page for groups I click on don't appear...it goes straight to the Conversations page. HUH?
    5. Manage Members. Why can't they be listed in the order of when they joined? That's no longer an option.
    6. Photo albums are screwed up. All I see are big box images of parts of covers....no name options to check for individual albums. Where did they go?
    THERE ARE SO MANY OTHER THINGS WRONG WITH NEO...WHO IN THEIR RIGHT MIND FIGURED THIS WOULD "IMPROVE" YAHOO? It certainly doesn't make it easier for anyone to use. And, pages are very "busy" with too much on each page and very bland to look at.
    Answers I've received don't match my questions. I've been told "how" to fix the banner, but no mention of resizing so a square icon fits a rectangular banner.
    Anyone at Yahoo really know what's going on? Who okayed this NEO disaster?
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Yes, my visits to Yahoo have certainly increased over the past month, as I've tried to deal with all the problems caused by the new YahooGroups, which may be the buggiest software release ever. However, my visits should decline in the near future, as I've unsubscribed from some groups and just moved one of my own groups to a competitor's site.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Don't know what you clowns are smoking. The new and "improved" neo groups format is just horrible. The group page picture is completely destroyed...either cropped completely or stretched out so as to look ridiculous. The messages are difficult to find and are slow to load. 30,000+ negative votes and counting.....
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  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Staying with tradition my foot. The only tradition Yahoo is staying with in regard to Groups is total disregard for the needs and wants of their subscribers. Blind people who have had neo inflicted on them without their permission or any prior notice given cannot read their groups even with the special equipment they use. The rest of us are just flabbergasted at the ruin Yahoo has made of our groups as they try to turn them into something 'modern' like Facebook. Good gods, if we wanted Facebook we'd be there.

    Groups are not social networks. They are generally devoted to a single topic which is of great and sometimes vital interest to the members. Posts are often lengthy. Imagine trying to type and edit one in a tiny window like "this one" you provide for comments thanks to neo. Imagine not being able to do 90% of the administrative tasks a group calls for if you are an owner or moderator.

    If this is Marissa Mayer's idea of creating a unique user experience, she's certainly been successful. It is uniquely and uniformly bad. If she believes advertisers will be attracted, she has another think coming. Ads on groups that no longer exist as people close them down thanks to this monstrosity known as 'neo' are hardly likely to generate much revenue.
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  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • This "Neo Yahoo Groups" change is just horrible... No warning, no notice was given to any of the group owner/moderators. One day it was "normal" and working great and the next... I can't get anything to work as before. If Yahoo really wanted to shoot itself in the foot and drive users of Yahoogroups away in droves, they couldn't have done a better thing. Probably the most stupid business move to make--changing something that wasn't "broke" to begin with! I'd take my money out of Yahoo stock now before they totally bankrupt themselves.
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  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Several handicapped users are poised to flood the DOJ/ADA with formal complaints due to access issues they have with the NEO interface.Others,such as myself will,file a complaint on behalf of handicapped users.I personally ask Daniel Loeb and current investor to visit Yahoo.Read all the comments of your customers on the feedback forum and the Yahoo answers.Whats left as Yahoo users will thank you for your intervention.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • It wasn't broke, but it is now!!!
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Since the roll-out of Yahoo Groups Neo UI started on 7th August, the user backlash has been steadily rising. The current voting is 1000:1 against its adoption, but Yahoo is pushing on regardless. As a result, the number of groups that are closing is now also increasing, and on one forum at least, it is said that at least 700,000 members have been lost already ( http://yahoo.uservoice.com/forums/209451 )
    If this trend continues, Yahoo could well have shot themselves in the foot by prematurely releasing a poorly-tested and implemented 'upgrade'.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Hundreds of groups including mine were rendered useless by this worthless format.Including mine.Hundreds of groups with an estimate of 100,000 to 150,000 loyal Yahoo users no longer have a reason to visit Yahoo.I deleted my three groups as well.
    I have to question the Yahoo traffic of last month.I attribute this increase of traffic to the fact that current Yahoo members were scrambling to save their email account that Yahoo discontinued.Did you know that Yahoo has a price of $1.99 on a wish list to claim unused accounts? One of these accounts was from a serviceman Afghanistan.
    Yahoo was once a proud asset to the internet.Now its....................
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • You must be kidding. People are abandoning yahoo in droves over neo. Several hundreds of groups are gone, and that covers thousands of individuals. I know I shan't be back. I avoided facebook because it is like neo - now that yahoo may as well be facebook, I shall stick with forums where individuals have some control over what happens.
    Yahoo Logo
  • commented 12 months ago
  • tags: YHOO FB AOL GOOG
  • Paying off? Not likely - the owners and members of Yahoo Groups are furious with the forced change to this NEO format. It's a disaster and has little of the functionality upon which we've come to depend. Many of us are closing their groups and heading to Google Groups, Yuku, Constant Contact and many other alternatives. Yahoo screwed up big time with these changes and in time, you'll see the number of "unique visitors" begin to decline. All this was done with no warning, no introduction and no thought to how we use their services. We woke ip one morning and there is was. Yahoo has failed significantly and they will feel it over time.
    Yahoo Logo
  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • Yahoo!, without warning to group owners or moderators, changed Yahoo! groups to a Facebook-type format that does not work. (What were they thinking? If people wanted a Facebook-type format, they would have simply created a Facebook page! Duh!) I am the owner of two special interest Yahoo! groups that WERE very active, but the only posts we've had since the change are complaints about the new format (which is NOT user-friendly) and where we're going to find a different host for our group. This "change" is so fouled up that we are no longer able to post photos or other images, cannot preview posts, are not allowed to have a homepage photo of our choice (Yahoo! chose a photo of St. Basil's Cathedral in Moscow for our homepage!) and the site has messages from more than two years ago listed as NEW! Numerous members have unsubscribed and others are threatening to unsubscribe. We are now actively searching for a new host site, however, this will take time and by then, we will likely have lost a significant portion of our membership.

    Additionally, I am a member of several other Yahoo! groups and some of them simply aren't there anymore, one of which was my college alumni association. I received emails from these groups indicating they are searching for a new host site and will contact me as soon as the groups are reestablished.

    If Marissa Mayer knew, or cared, about Yahoo!, she would have conducted a little research before launching a change that does not work and people do not want. Instead of posing for "Vogue," she should be paying attention to the company she is paid to run!
    Yahoo Logo
  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • Paying off for who??

    I run a YahooGroup of over 18K members that I am considering closing. Moderator tools are limited; info is scaled back; too many clicks to get to things (3 to jut get to the message archive!); my main profile is getting linked when I have a separate one set for this particular group.

    If you want a broader scope of the issues people are having, look here:
    http://yahoo.uservoice.com/forums/209451-us-groups

    This new format is stumping long-time users comfortable with the internet like me - a 15+ year member of YGroups - imagine what it is doing to those not as internet savvy and older citizens.

    BAD move for Yahoo. They are not even seriously listening and taking into consideration it's users.
    Yahoo Logo
  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • While you believe that Yahoo is doing well, Yahoo Group Owners and Moderators feel that Yahoo has just shot themselves in the foot with their rollout of a Beta Version (actually was alpha when released) with NO notice, NO warning, NO request for beta testers. The Neo version of Groups was very flawed upon release, about August 4. Since then a Wiki site has been developed by owners/moderators to try to assist people when they are dropped into this unannounced "test group". When an individual is dropped into the Neo version, it's the member who is changed, not the group. This member ONLY sees the Neo version of all their groups. Everything is moved, which is disconcerting, but we can learn to live with. Well designed home pages are lost to the owners/moderators. Help was not really forthcoming for over 2 weeks after initial release to the first group of "testers". Many Group Owners are talking about moving their groups to another service. Senior citizens and handicapped can't deal well with these changes. Some components are still severely flawed and it's almost a month since the first "test" subjects were put into the Neo pot! Amazingly, the newsmedia hasn't been publishing any of this news, though several have been contacted. Yahoo could put themselves in the same position as MySpace did with this move. Why didn't they warn anyone that change was coming? Why didn't they request beta testers (many at Yahoo are qualified, experienced beta testers) who could view both Neo and Classic and tell them what needed fixing BEFORE release to the general membership which is being done to groups of regular members NOW! Some specialized groups are totally unable to function.

    We are concerned that Yahoo is destroying their business model with this release.
    I would not want to invest in Yahoo as a result of the turmoil they have caused with this. They are risking loss of huge numbers of Group Members by antagonizing them. Proper Beta Testing is the way to go, and they didn't bother to do this. Beta testers with the ability to view and compare Classic and Neo versions at the same time could have found the flaws and prepared Owners/Moderators on how to help their memberships transition to the changes. Yahoo didn't respond well to the comment "If it ain't broke, don't fix it". They feel "if it ain't innovative and exciting, it ain't Yahoo enough". Exciting ??? Exciting is what co-dependents are!
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  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • I can live with Yahoo Mail Neo Basic if it worked better; but, the Neo Groups? Forget it. It looks like a quickly thrown together web site that was designed by people who have never used Yahoo Groups. I give it two thumbs down and a -5 out of 5 stars. Horrible.
    Yahoo Logo
  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • Well done Yahoo!
    Yahoo Logo
  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • The new 'Neo' Yahoo Groups is definitely not paying off. They may have increased in traffic for July, but after this new roll out of 'Neo' I see a lot of people closing down their groups, and leaving Yahoo completely, taking their clicks, as well as their members with them! It is such a failure that it renders most groups completely unusable, not too mention the strains it is putting on the disabled!
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  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • The new 'Neo' Yahoo Groups is one of the worst code roll outs in history. Everything is broken in one way or another and there was clearly a push to get it out without testing. There can't be an active group that isn't looking to flee to another, to any other, site. This is a miserable failure.
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  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • How about the mess that is the "new" Yahoo Groups? WHAT A DISASTER. How does a company take something that worked perfectly and destroy it for millions of users without so much as a warning email? You need to listen to your users and go back to the old format until you can correctly roll out the new format (and perhaps, DUH, get some input for the new format).

    Carl
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  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • I like the 'pretties' but I don't like the 'buggies'.

    Millions of people who depend on the Yahoo! Groups product for Real Life issues (not just social networking) are seething at the crash in functionality during these changes.
    Yahoo! Groups is NOT just today's chatter and trends: it's one of the biggest libraries of wisdom in history..
    Yahoo's List Owners are an unpaid workforce - bigger than the Chinese Army - tirelessly adding Content drawing Users to Yahoo! If we are forced to take our massive Groups elsewhere by silly bugs in the code, then Yahoo will have shot off quite a few of its own toes!

    So, get a grip on your Developers, Yahoo! !
    Get the product working - especially Moderator tools, Databases and Photos - before you foist it on the world.

    Pretty Please.
    David
    Yahoo Logo
  • commented 1 years ago
  • tags: YHOO FB AOL GOOG
  • Paying off? They need to pay attention to their largest user base, Yahoo Groups. They have rendered our groups completely unusable, and people are threatening to leave in droves. Face it, if they don't restore things back to normal for Groups, their Yatanic will sink. It is a mathematical certainty.
    If you want to stand against Yahoo and what they are doing to us with their changes, go here and add your voice to the masses shouting about this mess.
    http://tech.groups.yahoo.com/group/modsandmembers/