Yahoo (NASDAQ:YHOO) has launched Yahoo Marketing Dashboard, a free tool for small businesses and startups to manage their online marketing initiatives across the web. This is an integrated marketing dashboard that helps businesses manage their digital marketing efforts using a single interface. [1]Check out our complete analysis of Yahoo
Marketing Dashboard will be offered as part of Yahoo Small Business, which also offers domain, email and web hosting services. It offers not only marketing analytics and metrics in a single dashboard to measure conversions and other marketing performance indicators, but also offers other features such as search engine and directory listings, online reputation management, site traffic analysis, campaign tracking. It also integrates support for online marketing solutions from Constant Contact (NASDAQ:CTCT).
Yahoo Business is part of the company’s subscription business, which account for around 4% of Yahoo’s total value. It competes primarily with similar offerings by Google (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT).
We currently have a $18 Trefis price estimate for Yahoo, which stands nearly 20% above its market price.
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