Yelp (NYSE:YELP) is going full steam ahead with its international expansion plans. It recently expanded its offerings and entered Denmark. This week, it also launched its platform in Norway, launching yet another localized platform – Yelp.No. It will enable Norwegians to create their own accounts on Yelp and share reviews about local businesses and services. Yelp has also launched free iPhone and Android apps in Norway, and the full set of its business owner tools. 
Yelp has a huge presence in the U.S. and has been trying to expand into international markets to continue its growth spree. It has launched into several markets worldwide, including Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, and now Norway.
We expect international expansion to drive the next phase of growth for Yelp. Though there might be a decline in the average revenue generated per local business or average ad revenue per user, we expect that to to be outweighed by the higher growth in Yelp’s user base and active local business accounts,
Yelp is one of the largest online business search, review and recommendation service, which enables consumers to access ratings and read reviews and opinions about local businesses like hotels, restaurants, salons, dentists and mechanics on their website. Local businesses are reviewed and rated by contributors. Yelp generates revenue mainly from local business advertising, display advertising and from additional services like Yelp deals, and deals with reservation services like OpenTable (NASDAQ:OPEN). It competes primarily with other online business review services like Google (NASDAQ:GOOG) Places, Yahoo (NASDAQ:YHOO) Local, Angie’s List, CityLocal and Gumtree; display advertising players like Google, Yahoo, Facebook and AOL (NYSE:AOL); and daily-deal sites like Groupon (NASDAQ:GRPN) and LivingSocial.
We currently have a $10 Trefis price estimate for Yelp, which stands at nearly half its current market price.Notes: