Trefis has just launched coverage of Viacom which makes money from both TV channels and films (box office receipts, DVD sales and TV licensing). The company owns popular TV channels such as Nickelodeon, MTV, VH1, and TV Land. For Viacom, TV Channels constitutes 64% of the $32.24 Trefis price estimate while Paramount Films constitutes 28%.
Viacom’s channels expose the company to fluctuations in TV advertising expenditures. Within the TV Channels segment of Viacom’s content you can see how Viacom’s stock price is impacted by Nickelodeon Ad Pricing and MTV Ad Pricing.
Through Paramount Films, Viacom is dependent on hit films like Star Trek, Shrek the Third, Transformers, Indiana Jones, Kung Fu Panda and Cloverfield driving film market share. Within the Paramount Films segment of Viacom’s content you can see how the company’s stock price is impacted by changes in Viacom’s US Box Office Market Share.
