Nickelodeon or MTV – which TV Channel is worth more to Viacom?

by Trefis Team
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Which TV Channel do you think is worth more – Nickelodeon (targets kids), or MTV (targets teenagers)?  Both are owned by the company Viacom (VIA: Trefis Price: $35.32)

A.  Nickelodeon


B.  MTV


Make a selection above to see the answer.

A few additional details:

Nickelodeon

Advertising

  • Makes about $3 for every 1,000 ad impressions and has 2.2 million weekly viewers on average

Subscriber Fees

  • Gets about $0.44 each month from cable/satellite companies (Comcast, DirecTV) for each of the 99 million US subscribers that have access to Nickelodeon
MTV

Advertising

  • Makes about $11 for every 1,000 ad impressions and has 0.5 million weekly viewers on average

Subscriber Fees

  • Gets about $0.30 each month from cable/satellite companies (Comcast, DirecTV) for each of the 98 million US subscribers that have access to MTV

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