Texas Instruments (NYSE:TXN) was the world’s leading industrial electronics manufacturer in 2010, according to IHS iSuppli. It looks to strengthen its position in industrial electronics further with new products and the National Semiconductor acquisition. Texas Instruments competes with other semiconductor manufacturers like Qualcomm (NASDAQ:QCOM), Broadcom (NASDAQ:BRCM), STMicroelectronics and Renesas Electronics Corporation.
Strong Position in Industrial Electronics
Revenue for semiconductors used in the industrial electronics market grew an impressive 35 percent in 2010. Despite a weak semiconductor market, the industry saw positive growth in 2011 as well with double-digit growth expected through 2017.
Industrial electronics was the second-fastest growing semiconductor market after automotive. TI managed to lead in this area because of its global footprint and its strong product offerings in analog, microcontrollers and digital signal processing. In 2010 it was the leader in the industrial electronics segment with a 6.5% market share, according to IHS iSuppli.
The completion of the acquisition of National Semiconductor in 3Q11 will enhance TI’s portfolio of products. National’s semiconductor portfolio complements TI’s own as National has a strong presence in industrial electronics. With this new combined portfolio, TI would look to increase its market share further in this segment.
Texas Instruments Introduces New ADC Drivers
In a press release on Monday, TI announced its dual analog-to-digital converter (ADC) drivers that provide the industry’s highest performance-to-power ratio, using 33% less power than similar solutions while providing more than twice the bandwidth and 75% higher precision. These ADC drivers allow designers to extend the battery life of portable industrial and medical devices while delivering high accuracy. For customers needing even lower power for battery-operated consumer electronics, such as cameras, notebooks and cell phones, the OPAx835 ADC drivers use 60-percent less power than the competition while still providing a best-in-class performance-to-power ratio.