Tesla Motors (NASDAQ:TSLA) announced its fourth quarter and full year earnings which came in lighter than expected. Net revenues stood at $306 million in the fourth quarter, taking the full year figure to $413 million. Management had already lowered the full year revenue guidance to $400-440 million at the end of third quarter due to a delay in the ramp up of Model S production. Full year losses widened to $396 million from $254 million in the previous year. Tesla sold 2,650 Model S cars in the previous year, 2,400 of which were in the fourth quarter alone. 
Margins Will Be the Key
The full year numbers are a bit distorted because of the delay in the ramp up of Model S production. Since the company now derives most of its revenues from the sale of Model S cars, any delay in its production would greatly affect the top line. While the fixed costs remained more or less the same, revenues were naturally short of what they should have been and that is the reason why margins were lower than expected. For the fourth quarter, gross margins were a tepid 8% although that is still a considerable improvement from -17% in the third quarter.
- How Much Of Tesla’s Overall Revenue Is Unrecognized Due To Accounting Principles?
- How Much Do Tesla’s GAAP and Non GAAP Margins Differ?
- How Much Revenue Does Tesla Make Per Each Unit Vehicle Sold?
- How Has Tesla’s Gross Margin Behaved Over The Last Three Years?
- How Much Does Tesla Spend On Research and Development?
- How Much Does Tesla Spend On Selling, General and Administrative Expenses Per Unit Sold?
Going into 2013, Tesla’s most important test will be if it can achieve the margins the management envisions. The company is very optimistic of achieving gross margins of 25% by the end of the year. We certainly believe there is upside to the current market price if those kind of margins can be achieved.
On the bright side, Tesla now has achieved the intended production capacity of 400 units a week (~20,000 units annually). And going by the initial response, it seems likely that the automaker will sell all the Model S cars it manufactures in 2013. As of December 31, Tesla had already 15,000 reservations for the swanky electric car.
Until now, Tesla has reported losses but that could soon change with the automaker expecting to be profitable for the first time in the first quarter of 2013. Tesla has already increased the price of Model S by $2,500 for registrations after December 31, 2012, so the price hike might also help widen the bottom-line. We believe the future earnings will be more reflective of the company’s profit-generating ability now that its operations have stabilized.
We currently have a Trefis price estimate of $40 for Tesla, which is about 10% above the market price.Notes: