How Are These Four Auto Companies Represented In Various Market Subsegments?
The table above shows how the four major car companies in the U.S. auto market were represented in various market sub segments. The breakdown for each company is as follows:
Toyota: out of 37 vehicles in the market, 21 are cars. SUVs make up the next biggest segment for Toyota with 7 vehicles.
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GM: out of 35 vehicles in the market, 16 are cars, with crossovers making the next biggest segment with 9 vehicles.
Ford: out of 21 vehicles in the market, 9 are cars, with crossovers, SUVs and trucks and vans roughly equally represented.
Honda: out of 20 vehicles, 11 are cars, with 4 SUVs and crossovers each.
Over the last two years, car sales have been nearly flat, while crossovers, SUVs and trucks have grown rapidly. Below, we can see how that has affected each company.
The tables above show how crossover sales have driven the growth in the auto market over this period. GM and Toyota have been the biggest beneficiaries of this trend, experiencing growths of 17.9% and 17.2% respectively. In contrast, Honda under performed its competitors in both crossovers and trucks, and experienced declining car sales. If not for the strong sales of SUV HR-V, its overall performance would have been dismal. Ford outperformed the average of the four companies in two of the four segments. Crossovers and trucks both under performed the average, the latter largely because of production related issues. This is likely to change for Ford with the F-150 back at full inventory levels and selling extremely strongly.
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Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Ford Motor
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