Are Declining Car Sales Impacting Toyota In the U.S.?

-16.80%
Downside
252
Market
209
Trefis
TM: Toyota Motor logo
TM
Toyota Motor

Toyota’s Q1 sales in the U.S. declined by 1% even as overall sales grew by 3.3%. This might be because car sales in Q1 declined by 4.8%, while sales gains were driven by the 9.8% increase in sales of SUVs and crossovers, a segment in which the Japanese auto maker is relatively under represented.

toyota us struggles

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1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Toyota Motor

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