How Much Do Luxury Brands Contribute To The Sales of Auto Companies Comparatively?

-16.79%
Downside
252
Market
209
Trefis
TM: Toyota Motor logo
TM
Toyota Motor

 

auto luxury

 

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Luxury brands contribute roughly half of the auto industry’s profits despite contributing only 10% in sales. One reason behind Toyota’s high operating margin is the heavier presence of Lexus in its overall sales mix.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Toyota Motor

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