How Have The Prepaid Subscriber Bases Of The Big Four U.S. Carriers Trended Over The Last 5 Years?
March 30th, 2016 by
Trefis Team
+3.94%
Upside
17.60
Market
18.29
Trefis
T
AT&T
While prepaid connections are less valuable for wireless carriers, they are becoming increasingly important in a saturating U.S. wireless market, given the lower customer acquisition costs and opportunities for up-selling postpaid services. Below, we take a look at how the prepaid subscriber bases of the big four U.S. wireless carriers have trended over the last five years.
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for AT&T , Verizon , Sprint