The Trefis price estimate for SanDisk is $18.52 compared to a market price of $15.47 at close on Tuesday. SanDisk sells flash memory cards for use in mobile phones, digital cameras, camcorders, USB thumb drives, and game consoles.
Sandisk flash memory cards for mobile phones constitutes 27% of the Trefis price estimate for SanDisk’s stock. Although SanDisk’s market share within the mobile phone flash memory market has declined from 49% in 2005 to 44% in 2008, the underlying market has grown significantly due to increasing flash card penetration in mobile phones sold. We estimate that less than 5% of mobile phones sold in 2005 used flash memory cards. This figure has grown to 32% in 2008 and we forecast that 75% of mobile phones sold by the end of the forecast period will use flash memory cards.
SanDisk is the beneficiary of rising demand for multimedia mobile phones which feature music, video and software applications all of which require increasing storage capacity. Within SanDisk’s content on our platform you can see how SanDisk’s stock is impacted by changes in the Flash Card Penetration of Mobile Phones.
