Is Sirius XM Leveraging Its Investments In Content Effectively?

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Sirius XM

  • In 2015, Sirius XM generated $3.36 in revenue for every dollar spent on content and this figure is expected to increase 11% over the next four years
  • The satellite radio provider is expected to bring in about 7 million subscribers over the coming four years by leveraging its unique set of content that includes much more than just music and talk shows
  • During the same time, content costs aren’t expected to rise sharply, which indicates that the company will continue to  utilize its content library very well, investing in relatively inexpensive content and negotiating better deals
  • Essentially, Sirius XM is expected to improve its monetization and keep content costs under control, going forward

sirius xm content vs revenues

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Sirius XM
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