How Sirius XM and Pandora Invest Their Money?
- Both Sirius XM and Pandora spend a major share of their expenses on content-related costs, but these costs make up just 28% of Sirius XM’s revenues and 55% of Pandora’s
- Major difference between their investing strategy lies in sales & marketing. While Sirius XM spends just 11% of its expenses on sales & marketing, Pandora spends close to 30%.
- The difference can be explained by Pandora’s business model, which relies on its advertising for a bulk of its revenues. The Internet radio company leverages its sales team to bring in local and national advertisers
Have more questions about Sirius XM? See the links below:
- What’s Sirius XM’s Revenue & Earnings Breakdown In Terms Of Revenue Sources?
- What’s Sirius XM Fundamental Value Based On Expected 2016 Results?
- How Has Sirius XM’s Revenue Composition Changed In The Last Five Years?
- By What Percentage Can Sirius XM’s Revenues Grow Over The Next Three Years?
- By How Much Can Sirius XM’s Subscription Gross Margins Expand By 2020?
- How Much Revenues Can New Sirius XM Subscribers Add By 2020?
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Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Sirius XM
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