Robo-Advisory: Schwab Vs. E-Trade

+0.76%
Upside
72.38
Market
72.93
Trefis
SCHW: Charles Schwab logo
SCHW
Charles Schwab

Charles Schwab (NYSE:SCHW) introduced its automated advisory service in March 2015, with the launch of Intelligent Portfolios. It was among the first of the established players to enter the robo-advisor industry. Comparatively, E*Trade (NASDAQ:ETFC), which in the past had favored traditional advisory, announced its intent to venture in the industry with the recent introduction of Adaptive Portfolio. In the table below we compare the services offered by the two brokerages’s robo-advisory products:

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Have more questions about E-Trade Financial? See the links below:

Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for E-Trade.

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