SAP Looks to Expand in Asia Following Excellent Sales Growth

by Trefis Team
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SAP
SAP
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SAP (NYSE:SAP), one of the largest enterprise software makers, competes primarily with Oracle (NASDAQ:ORCL), Microsoft (NASDAQ:MSFT) and IBM (NYSE:IBM). It recently announced its Q3 FY2011 earnings, reporting an encouraging 14% growth in revenues, backed by 28% increase in new software license sales. Its new offerings like the HANA high performance analytics appliance and the Sybase Unwired mobile platform continue to show steady growth in the enterprise.

SAP revealed in its earnings that while sales in the European region and America showed moderate growth despite the crisis, software sales in Asia grew the most, almost 41% last quarter, with China, India and Japan contributing to most of the increase in software sales.

Check out our complete price analysis for SAP.

At the Reuters China Investment Summit, Stephen Watts, President of SAP Asia-Pacific and Japan, said that SAP is open to acquisitions in Asia, which will “bring incremental innovation to the customer”. He also revealed plans to ramp up hiring in Asia, to support the growth in business. [1]

SAP recently announced that it was focusing on trends like mobile, cloud and big data to drive sales growth in 2012. Enterprise software accounts for almost all of SAP’s $63 Trefis price estimate, which stands nearly 5% above its current market price.

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Notes:
  1. SAP open to acquisitions in Asia, to hire more in China, India, Reuters []
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