How Is Revlon Strengthening Its Travel Retail Business?

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Revlon

After its acquisition of Elizabeth Arden, Revlon is now a bigger and stronger entity expanding its presence through different channels, travel retail being one of those. Revlon is trying to strengthen its presence in the travel retail segment by expanding its portfolio of offerings. The company will unveil a host of new products to be exclusively sold through the travel retail channel in the upcoming TFWA World Exhibition.

According to Jerusa Moura, Revlon’s Director of Global Travel Retail, these offerings aim to provide traveling customer’s with a complete beauty regimen solution. He also mentioned that travel retail is one of the most important channels for Revlon to grow and attract more customers. Revlon is expanding its offerings for the travel retail segment with three new makeup sets, to be exhibited at the TFWA World Exhibition in Cannes. The products are Revlon Ultra HD Gel Lipcolor Bonus Pack, Revlon Romantic Nudes and Berry in Love Gift Sets, and Revlon Beauty On The Go Makeup Kit.

It is noteworthy to mention that Revlon’s much anticipated acquisition of Elizabeth Arden has been completed in September. The combined entity makes Revlon one of the top 20 beauty companies in the world.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Revlon