Perfect World (NASDAQ:PWRD) has announced that it will be launching a free expansion pack for its flagship game, Perfect World International, on February 15. The Perfect World International: Descent expansion pack will be available in the United States and will be launched by the company’s U.S. subsidiary. [1] Perfect World is one of the top gaming companies in China and operates localized versions of some popular games in the United States, Europe and Japan. It competes primarily with Activision Blizzard (NASDAQ:ATVI) and Electronic Arts (NASDAQ:EA) in the online gaming space in the U.S.
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New Games and Upgrades to Drive Perfect World’s Revenue Growth
The new expansion pack – Perfect World International: Descent – will bring a series of improvements and upgrades to Perfect World International. It will add new quests, new buyable equipment, and a new explorable zone for high level players. It will also allow players to gain additional skills, and improve their game-play experience.
These new expansion packs could not only attract additional users to the game, but also boost the level of in-game spending by the player base, in effect boosting the revenues of Perfect World.
Perfect World’s international game operations outside China in markets like North America, Europe and Japan account for nearly 20% of Perfect World’s $21 Trefis price estimate, which stands nearly 70% above its current market price. We expect the revenue from international gaming operations to increase steadily in the coming years.
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Notes:- Perfect World International begins its Descent, Joystiq [↩]
