How Did Philip Morris’ Cigarette Shipment Volume Change In Q1 2016, As Compared To Q1 2015?

+9.16%
Upside
99.02
Market
108
Trefis
PM: Philip Morris logo
PM
Philip Morris

Philip Morris managed to increase its shipment volumes in three of its four markets. In Asia, the decline was primarily due to a 5.9% shipment decline in Indonesia, as a result of a weak economy and a price increase of 11% in the quarter. Declines were also seen in the Philippines and Pakistan. EU shipment volume increase reflects improving economies, a decline in illicit trade, and a lower prevalence of e-vapor products. The company witnessed growth in France, Italy, Poland, and Spain, offset by a decline in the United Kingdom. Growth in Latin America and the Canada region was principally driven by Mexico, while slow growth in the EEMA region reflected economic and geopolitical uncertainty in Ukraine, and excise tax-driven retail price increases in Algeria and Russia.

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An increase in the shipment volume of Marlboro reflected growth in the European Union, particularly Germany, Italy, and Spain; Asia, driven by Korea and the Philippines, offset by Indonesia and Vietnam; and Latin America and Canada, notably Mexico. This growth was partly offset by declines seen in EEMA, mainly due to North Africa. Shipment volume of L&M was driven by the EU and EEMA, while that of Parliament was driven by Korea and Turkey. Cigarette market share growth in a number of key markets also helped to drive the volumes of its major brands.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Philip Morris International.
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