How Did Philip Morris Perform In The European Union, And Its Key Markets There, In 2015?
Philip Morris’ cigarette shipment volume declined by 0.1%, mainly in Italy. The company’s market share increased by 0.1 percentage points to 38.3%, with notable gains in France, Germany, Poland, and Spain, largely offset by the Czech Republic, Greece, Italy, and Portugal.
In France, the increase in the estimated total cigarette market reflected the general recovery since the second half of 2014, and a lower prevalence of e-vapor products and illicit trade. PMI’s increase in shipment volume indicates an increase in market share, primarily of premium brand Marlboro and Philip Morris.
The decline in the estimated total cigarette market in Germany was primarily due to the impact of price increases, partially offset by a lower prevalence of illicit trade. PMI’s growth in shipment volume reflects a rise in market share, driven by Marlboro and L&M.
The moderate decrease in the Italian estimated total cigarette industry was driven by an improved macro-economic environment and a reduced prevalence of illicit trade and e-vapor products. A decline in PMI’s shipment volume reflected a reduced market share, notably of Marlboro, due to price increases.
In Poland, the estimated total cigarette market declined due to the impact of price increases and an increase in the prevalence of illicit products, partially offset by a lesser amount of e-vapor products. A higher cigarette shipment volume of PMI was driven by market share gains in Marlboro and Chesterfield.
The Spanish total cigarette market was negatively affected by the price increases, partially offset by an improving economy, and a reduced prevalence of illicit trade and e-vapor products. The growth in PMI’s shipment volume reflected market share gains of Marlboro and Chesterfield.
Notes:
Global Large Cap | U.S. Mid & Small Cap | European Large & Mid Cap
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