How Are Kayak And OpenTable Boosting Priceline’s Growth?
Priceline’s advertising and media revenue is growing solidly post its Kayak (2013) and OpenTable (2014) acquisitions. Priceline’s Advertising and media revenues are derived primarily from: revenues earned by KAYAK for sending referrals to OTAs and travel service providers, advertising placements on KAYAK’s websites and mobile apps, reservation revenues earned by OpenTable (a fee for restaurant guests seated through OpenTable’s online reservation service), subscription fees earned by OpenTable for restaurant reservation management services, and revenues generated by Booking.com’s hotel marketing services.
Prior to Kayak’s acquisition (2013), advertising accounted for less than 1% of our valuation for Priceline. Currently advertising accounts for over 6% of Priceline’s value.
Have more questions on Priceline? See the links below.
- What Is Priceline’s Fundamental Value On The Basis Of Its Forecasted 2015 Results?
- How Has Priceline’s Revenue And EBITDA Composition Changed Over 2012-2016E?
- What Is Priceline’s Revenue And EBITDA Breakdown?
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- How Has Priceline’s Stock Performed In The Last Five Years?
- What Drove Priceline’s Revenue And EBITDA Growth Over The Last Five Years?
- Where Can Priceline’s Growth Come From In The Next 5 Years?
- What Is Priceline’s Fundamental Value Based On 2016 Estimated Numbers?
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