Oracle (NASDAQ:ORCL) announced an upgrade to its TimesTen in-memory database, which will power its upcoming Exalytics in-memory computing appliance.  With its new in-memory, high performance computing product – Exalytics – Oracle is aiming straight at SAP’s HANA appliance, which has been seeing increasing traction in the business intelligence and analytics space. SAP (NYSE:SAP) has been pushing HANA aggressively and recently reported €160 million in sales in 2011, exceeding its targets by 60%.
Oracle Aims at SAP’s HANA with New Exalytics In-Memory Appliance
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With the new Exalytics in-memory appliance, Oracle aims to go up against SAP’s HANA. Oracle recently also announced pricing for the Exalytics appliance, signaling an imminent launch. The upgrade to TimesTen improves performance for both OLTP (transactional) and OLAP (analytical) processing, and enables Oracle’s Business Intelligence Foundation suite to run up to 20 times faster. It also supports higher performance, better scalability and additional concurrent usage of the appliance.
Database, middleware and application software accounts for nearly 80% of Oracle’s Trefis price estimate, while Servers and hardware account for another 10%. Our $37 Trefis price estimate for Oracle stands nearly 35% above its current market price.Notes: