Oracle (NASDAQ:ORCL) is pushing into the cloud while many of its competitors like Salesforce.com (NYSE:CRM) and SAP (NYSE:SAP) are taking similar initiatives. Oracle unveiled its Oracle Public Cloud back in September at the Open World conference, and recently acquired RightNow, a leading provider of cloud-based customer service that offers a full range of cloud solutions including sales force automation, HR, talent management and social networking.
In addition to the above, Oracle recently upgraded its application server – WebLogic 12c, which enables enterprises to build their own private clouds and switch between them and Oracle’s Public Cloud. This week, SAP also acquired SuccessFactors, a leading provider of cloud based HR (human resource management) solutions, to take on Oracle and Salesforce.com in cloud based software.
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Even Salesforce.com unveiled its new Radian6 Social Marketing Cloud, which enables companies to monitor their presence on social networks like Facebook and Twitter and leverage social media to interact and engage with their customers. The technology for this offering came from Radian6, which Salesforce.com acquired early in 2011.
In other recent events, Oracle faced a minor defeat against Google in its patent infringement lawsuit related to the use of Java in Android. One of its key patents has been rejected. Some have speculated that Oracle could stand to win a billion dollar settlement from Google in this lawsuit.
Application, database and middleware software account for nearly 75% of Oracle’s $40 Trefis price estimate, which stands nearly 30% above its current market price.