New York Times – Online advertising vs. newspaper circulation

by Trefis Team
-21.57%
Downside
10.42
Market
8.17
Trefis
NYT
New York Times
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About 90% of the value of New York Times comes from three sources:

1 – Print advertising in New York Times (NYT) and International Herald Tribune (IHT) newspapers

2 – Circulation fees associated with selling NYT and IHT newspapers

3 – Online advertising at nytimes.com

We estimate that print advertising is the most valuable business constituting about 34% of the company’s value.  Which business do you think is the second most valuable?


A. Circulation (fees)

B. Online advertising

Make a selection above to see the answer.

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