The New York Times Company (NYSE:NYT) recently introduced a major update to its Facebook page, primarily including the Timeline feature, that would allow for greater user engagement for the company. The addition of the Timeline feature allows users to track various events and milestones from the 160-year history of The Times, and the company is hoping for more subscribers and higher page views to its social platform.
Is Open Graph Integration On the Cards?
After updating its own page on Facebook, we expect NYT to next be looking at an integration with Facebook’s Open Graph. Facebook’s “frictionless sharing” concept has found favor with many prominent publishers like the Huffington Post and MSNBC.com, and it may only be a matter of time before NYT also joins this bandwagon. However, increased page views on Facebook has clearly come at the expense of journalistic quality which has markedly deteriorated on publishers’ Facebook apps. NYT would have to maintain this balance of quality vs. reach in order to safeguard its brand value.
We currently have a price estimate of $7.50 for NYT’s stock, which is roughly 12% below the current market price.