Why The Automotive Market Is Important For Nvidia?

March 22nd, 2016 by Trefis Team
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NVDA: NVIDIA logo
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NVIDIA

As the PC sales started slowing down, graphics processor manufacturer Nvidia (NASDAQ:NVDA) increased its focus on alternate revenue streams. In the last few years, the company managed to grow its Tegra business significantly, increasing revenue from $198 million in 2010 to $579 million in 2014, mainly driven by increasing adoption of Tegra chips in mobile phones. However, the company’s Tegra operating margins declined drastically during this period as mobile computing is an R&D intensive business. Nvidia wound down its Icera baseband business last year and has shifted its focus on automotive and gaming, to drive growth in the Tegra division. It derives majority of its Tegra revenue from the automotive segment, and we believe that an expanding footprint in the automotive space will help Nvidia increase its Tegra revenue base and profitability in the long-run.

NVDA1.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Nvidia

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