NetApp (NASDAQ:NTAP), a leading provider of data storage and management solutions, recently announced a new Media Content Management (MCM) solution that provides infrastructure for video professionals and content developers which offer high performance and always-available data access to maximize their collaborative efforts and improve workflow processes. [1] NetApp currently competes with players like EMC (NYSE:EMC), HP (NYSE:HPQ) and IBM (NYSE:IBM), among others, in the rapidly growing data storage sector that is seeing tectonic shifts with the arrival of ‘Big Data’. (See Big Data: A $70 Billion Industry Growing at a Double Digit Rate)
We currently have a $51.84 Trefis price estimate for NetApp, about 20% above the market estimate.
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MCM Solution Will Improve Efficiency, Allow Better Monetization for Clients
NetApp’s MCM solution provides a central active repository for media production and distribution workflows. This coupled with high bandwidth and capacity density of the solution will support high-performance environments for data-intensive workloads allowing secure, and scalable data storage and thereby help video and entertainment professionals to eliminate the current barriers from workflow inefficiencies, allow faster results and achieve better monetization.
As the number of clients looking for this kind of solution is increasing at rapid rate – thanks to rise in adoption of applications that allow people to create and collaborate on video content in online environments – the new offering is likely to boost NetApp’s storage software revenues as well as the attractiveness of NetApp storage solutions on the whole.
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