Microsoft To Go Mobile With its Business Intelligence Offerings

by Trefis Team
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Microsoft (NASDAQ:MSFT) revealed quite a few new products at the SQL Pass summit earlier this month. It announced its own SQL Server 2012 appliance with HP, as well as Hadoop integration with SQL Server 2012, for big data support. It also unveiled its plans for bringing its Business Intelligence tools to multiple mobile and tablet platforms like Apple‘s (NASDAQ:AAPL) iOS, Google‘s (NASDAQ:GOOG) Android and Windows 8. [1] Microsoft’s BI solutions include the tools that complement SQL Server, and allow user to analyze and process data easily.

Microsoft is one of the biggest players in the enterprise software market, especially in productivity and database software. It competes primarily with Oracle (NASDAQ:ORCL) and SAP (NYSE:SAP). Its business intelligence software offerings are spread out across its Office and SQL Server divisions, which account for more than 40% of its $28 Trefis price estimate.

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Microsoft To Bring its BI Offerings to Mobile

Microsoft recently announced Power View, a new business intelligence tool which will be released with SQL Server 2012, as well as Data Explorer, a BI tool for Microsoft’s Azure cloud platform.

According to the presentation at SQL Pass 2011, Microsoft will be launching web based versions of its BI tools in 2012. They will run in browsers on Apple’s iOS and Microsoft’s Windows devices. Microsoft also plans to add touch support for data exploration and visualization capabilities, and launch it for the Windows 8, Windows Phone, iOS and Android platforms.

Many corporations are now expanding their use of mobile devices and tablets in their workforce. With Windows 8, Microsoft is aiming to capture significant market share in the enterprise tablet space, which is still nascent. Apple’s iPad may have a lead in consumer tablets, but Microsoft may be better positioned to conquer the enterprise tablet market. It will likely launch tablet optimized versions of all its software, in a bid to dominate that market. Even SAP is focusing on its Sybase Unwired mobile platform to fuel its next stage of growth.

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Notes:
  1. Microsoft’s plan for bringing its BI tools to iOS, Android, and Windows 8 devices, ZDNet []
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