What Are Altria’s Strategies For Long-Term Growth?

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MO: Altria Group logo
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Altria Group

Altria (NYSE:MO) has an outstanding track record for creating value for its shareholders. For example, the company has boosted dividends for 46 years consecutively, after accounting for the impact of spin-offs. During the period 2010 to 2015, Altria produced adjusted diluted earnings per share growth at a compounded annual rate of ~8.1% and total shareholder returns of 204%, more than double the return of the S&P 500. Its tobacco operating companies have leading positions in the most profitable tobacco categories in the U.S. — cigarettes, smokeless tobacco, and machine-made cigars, with performance driven by its four premium brands: Marlboro, Black & Mild, Copenhagen, and Skoal. It follows a three-pronged strategy to deliver long-term growth for its shareholders:

1. Maximize Income From Core Premium Tobacco Businesses

Altria’s tobacco company is the largest in the U.S., and has over half the retail share of the cigarette market in the country. Its primary strategy is to maximize income, while at the same time maintaining modest share momentum over time on Marlboro. John Middleton, an Altria company, manufactures large machine-made cigars and pipe tobacco. Its core product is Black & Mild, which is the primary focus for driving share gains in the cigar category.

Altria Smokeable

2. Grow New Income Streams With Innovative Tobacco Products

Altria’s smokeless tobacco segment is a leading producer of moist smokeless tobacco. The company is attempting to drive volume growth in this segment, while also trying to gain retail share in its two core brands — Copenhagen and Skoal. Nu Mark, Altria’s newest operating company, focuses on responsibly developing and marketing innovative tobacco products, with a strategy to succeed in the U.S. e-vapor category.

Altria E-Cigarette Altria R&D

3. Manage Diverse Income Streams To Deliver Consistent Financial Performance

While the company earns a majority of its revenues from its tobacco products, it also has a highly profitable wine segment. Altria’s Ste. Michelle Wine Estates has a strong portfolio of premium brands, with a 13% compounded annual growth between 2010 and 2015. Furthermore, an approximately 27% economic interest in SABMiller allows the company to participate in the ~$36 billion global profit pool. Equity earnings from this stake have grown from $600 million in 2010, to a little over $1 billion in 2015, a compound annual growth rate of 10.9%.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Altria.
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