How Has Altria’s Shipment Volume, By Brand, Changed Over The Past 3 Years?

For 2015, Altria was able to increase its total smokable products reported shipment volume by 0.5% versus 2014. This rise was due to a moderation in the industry’s decline rate and retail share gains. The company was able to increase its shipment volume despite a fall in the total industry cigarette volumes by approximately 0.5%. In the Cigar category, Middleton’s reported shipment volume for 2015 increased 4.2%, driven primarily by Black & Mild in the tipped cigars segment.

Altria’s smokeless products segment’s reported domestic shipment volume for 2015 increased 2.5%, as volume growth in Copenhagen was partially offset by declines in Skoal and Other portfolio brands. A bi-annual price rise implemented by Altria, was responsible for a decline in the shipment volume of certain brands.

Altria Group’s subsidiary, Ste. Michelle, is a leading producer of wine in the Washington state region, with brands like Chateau Ste. Michelle, Columbia Crest, and 14 Hands. It has a number of premium wines under its belt, and the growth of these prominent brands have helped the company achieve significant growth in its wine segment.

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