How Will 3M Grow Its Consumer Segment In The Future?

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3M Company

3M- Consumer 1 3M- Consumer 2

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There are a number of factors that will ensure growth for the Consumer segment of 3M (NYSE:MMM).  These include the expanding middle class, employment growth opportunities, increasing urbanization, retail expansion, and digital and mobile proliferation.

Currently this segment attains 55% of its revenues from the US, signifying an immense opportunity to grow internationally. This is because of the population growth, rising income, and young demographic present in developing economies. Further, a low penetration in potentially high growth countries such as Brazil, China, India, Mexico, and Thailand, offers tremendous scope to the company, as these countries are expected to grow at a mid-to-high single digit range between 2016 to 2020 for 3M. Moreover, the company aims to achieve a high growth through its e-commerce sales, reaching $800 million through this medium.

3M- ecommerce

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for 3M.
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