Has McDonald’s Been Able To Appease Its Investors Amidst Turmoil In Its Topline?

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MCD: McDonald's logo
MCD
McDonald's

  • Despite seeing a shift in its operating structure towards a 100% franchise-based model which led to a slump in its revenues, and a slowdown in the U.S. restaurant industry, McDonald’s (NYSE:MCD) has managed to keep its investors happy. Its return on equity ratio increased in 2015, while it paid out higher dividends to its common shareholders.

  • McDonald’s revenue fell in the period between 2013-2015 due to the acceleration in the pace of re-franchising its company-operated restaurants. The shift towards a 100% franchisee model has negatively impacted the consolidated revenues of the company as company-operated sales are being replaced by franchised sales, where the company only receives royalty payment based on a percentage of sales.

  • Consequently, McDonald’s net income also decreased during the period. Despite this fall, we saw return on equity (ROE) increase to 45% in 2015.
  • The company continued to pay stable dividends to its shareholders even as its net income suffered from a changing revenue mix. As a result, dividends as a percentage of earnings, or dividend payout ratio, of the company grew to 71% in 2015.
  • Further, the company’s dividend yield, i.e., dividend as a percentage of stock price, also went up to 3.7% in 2015.
  • The return ratios indicate that McDonald’s has strong fundamentals and continues to have confidence in its business even in the face of a slowing restaurant industry in the U.S.

ROE

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for McDonald’s

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