McDonald’s Corporation (NYSE:MCD) issued $900 million of debt at a record low coupon as it prepares to increase expenditures in 2012 to set up new restaurants and refurbish its existing restaurants worldwide, with a greater focus on China. McDonald’s currently trails Yum! Brands in terms of number of restaurants in China and therefore plans to beef up its presence in the country. The bond issuance exemplifies the level of faith of investors in the company and the strong fundamental it possesses.
The stock has fallen more than 10% in 2012 so far but we have a price estimate of $98 for McDonald’s, which is about 7% above the current market price.
- The Continued Struggle Of The Restaurant Industry In The U.S.
- How Does McDonald’s Intend To Turn Around Its Chinese Business?
- Why Has McDonald’s Stock Price Risen 20% Over The Last One Year?
- Does McDonald’s Need A Local Partner To Grow In China?
- How A Change In Leadership Can Impact McDonald’s Turnaround Program?
- Is McDonald’s A Gold Medalist At the Olympics?
McDonald’s Issues Debt at Record Low
McDonald’s sold $400 million of 7-year notes with a 1.875% coupon at 2.022% (or 88 basis points above similar Treasury notes ) and $500 million of 3-year notes with a 0.75% coupon at 0.843% (or 45 basis points above Treasury notes). Earlier in the year, McDonald’s sold its $500 million of 30 year bonds for another record low of 3.7%.  McDonald’s market cap is currently around $93 billion.
The company expects to incur an expenditure of $2.9 billion in 2012, up almost 10% from 2011, as it plans to add another 1,300 restaurants worldwide and reimage its existing restaurants.
Special Emphasis on China
In China, the company will open around 225-250 new restaurants. At the end of 2011, it had around 1400 restaurants in the country, most of which were company-operated. The company also plans to hire a whopping 70,000 people in China by the end of the year, almost doubling the current workforce of 80,000.  Setting up company-operated restaurants requires a lot more expenditure than setting up a franchised restaurant.
The company plans to increase drive-thrus, dessert kiosks and extend hours of its restaurants in the country to attract more customers in order to boost same-store sales. Therefore, overall investment in the country will witness an increase of 50%. 
Else, the company also plans to put a greater focus on the breakfast segment in the country, something which it has successfully done at home. Currently, 8-10% of its revenues in China are derived from breakfast but the company plans to double those figures in the next few years. 
Also read our previous article, How McDonald’s Keeps Winning Over Its U.S. CustomersNotes:
- McDonald’s Sells $900 Million Of Debt To Match Record-Low Coupon, bloomberg.com, May 24, 2012 [↩]
- McDonald’s To Almost Double China Employees As Gears Up, Bloomberg.com, May 17, 2012 [↩]
- McDonald’s China CEO on bringing McMuffins to the masses, CNN, May 10, 2012 [↩] [↩]