Intimate apparel retailer Limited Brands (NYSE:LTD) reported comparable store sales increase of 9% for the four weeks ended January 28, 2012, compared to the same period last year. [1] Victoria’s Secret was yet again the major growth driver for the company, with comp sales increase of 17%. Additionally, the company also adjusted its fourth quarter earnings per share at the high end of its previous guidance of $1.42-$1.46, which reflected as a gain in Limited’s share price by 4%. Limited Brands is a specialty apparel retailer focused on lingerie, beauty and personal care products competing with the likes of Abercrombie & Fitch (NYSE:ANF), American Eagle Outfitters (NYSE:AEO), Ann (NYSE:ANN) and Gap (NYSE:GPS).
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Victoria’s Secret Drives Limited’s January Sales
Victoria’s Secret was the major contributor to Limited’s January sales results, with comp sales increasing 17% for the four weeks ended January 28, 2012, compared to the same period in 2011. Although Limited’s other two major brands Bath & Body Works and La Senza showed negative comp sales for the month, solid performance by Victoria’s Secret ensured that Limited ended January on a positive note.
We believe that the company benefited from continuing smart promotions of Victoria’s Secret on Facebook, apart from strong brand identity of Victoria’s Secret.
Check our article: Limited Gets a Lift from Victoria’s Secret Facebook Campaign This Holiday Season
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Notes:- Limited Brands reports January sales results, Source: Limited’s IR [↩]
