This Is How L’Oreal Might Significantly Grow Its Hair Care Segment’s Business

L’Oreal is the global leader in the beauty business offering products from the mass to the prestige segments of the beauty spectrum. The company with ~$30 billion in annual revenues also spends around $1 billion on R&D annually. L’Oreal’s continuous innovation is one of the key drivers for its growth. Towards that end, L’Oreal in collaboration with the biotechnology firm Poietis is about to make a breakthrough in the area of baldness and hair care. The company aims to develop a kit that will let users grow their own hair with the help of a special bioprinter that will create living hair follicles. If this becomes a success, it can safely be assumed that L’Oreal’s market share in global hair care might increase significantly.

Hair follicles are one of the most complex things in a human body and hence the regrowth of hair naturally has so far remained a mystery among scientists. The hair follicle is constituted of around 15 different cell types and around 5 separate layers, each having its individual function. Biosynthetic hair follicles might finally tackle baldness. The realistic follicles will also help L’Oreal test its chemicals on it, thereby foregoing animal testing which is also a positive side to this development.

The idea behind the development will be to bio-print the hair follicle itself, something that will be tried for the first time. The printer will be capable of positioning the cells in three dimensions in extremely high details and layer minuscule cells in exact order to create a living tissue. In 2016, Poietis became the first company to bioprint human skin in 3D with the help of lasers.

Have more questions on L’Oreal? See the links below.

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