LinkedIn To Benefit From Microsoft Office Integration

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Microsoft (NASDAQ:MSFT) is expected to launch the next version of Office in 2013. It will be a major upgrade over the current version of Office and will focus on the cloud as well as mobile to increase usage across the enterprise. Office currently dominates the productivity software market completely and that is expected to continue at least for the next couple of years if not longer. This week, LinkedIn (NASDAQ:LNKD) announced that its service will be integrated with Microsoft Office. Users will be able to connect to their LinkedIn accounts with just one click from Office. [1]

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Once users sign in, they will see rich profile information like emails, profile details, and network activity pulled from LinkedIn when they send emails to any contacts from Outlook. It will also be displayed on People Cards within other Office apps.

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This could greatly increase engagement on LinkedIn’s platform, and make it ubiquitous across the enterprise, which could also lead to new users for the social job network. LinkedIn is also working on a custom Outlook application with additional features, which will be launched on the Windows App Store.

Ads and Marketing currently account for nearly 30% of LinkedIn’s total $44 value estimate, which stands nearly 50% below its market price. LinkedIn competes primarily with Facebook (NASDAQ:FB) and Google (NASDAQ:GOOG) in the online advertising space and Monster (NYSE:MWW) in online job search.

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Notes:
  1. One-click LinkedIn Integration with the new Office, LinkedIn []