LinkedIn Rolls Out Another Redesign To Drive Engagement

by Trefis Team
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LinkedIn (NASDAQ:LNKD) is one of the most popular social networks and one of the biggest players in the online job search market. It has completely upended older, entrenched players like Monster and is also stepping on the turf of social networking giants like Facebook and Twitter. It was recently in the news as it ended its relationship with Twitter, which means tweets by LinkedIn users will no longer be displayed on LinkedIn.

This week, the company revealed a new redesign, which is another attempt to make the interface more usable and improve engagement on its platform. It has already rolled out the redesign to some of its 160 million active users. [1]

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LinkedIn’s new redesign places more emphasis on user relationships, socially curated news and focuses on the social aspect underlying the job network. It also places an improved focus on the Message/Connect buttons for each user in order to boost communication and user connections.

The company will also improve the potential “people you may know” and the personalized news stories features. All these updates might not have a huge impact, but they should definitely help LinkedIn improve the experience for its users and push them to engage more with each other.

Ads and Marketing currently account for nearly 30% of LinkedIn’s total $44 value estimate, which stands nearly 50% below its market price. LinkedIn competes primarily with Facebook (NASDAQ:FB) and Google (NASDAQ:GOOG) in the online advertising space and Monster (NYSE:MWW) in online job search.

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Notes:
  1. LinkedIn Is Gearing Up For A Redesign: Bigger Pictures, Anchored Menu, Techcrunch []
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