We estimate Minute Maid constitutes around 8% of Coca Cola’s (NYSE:KO) stock. Over the last week, Trefis members have created forecasts for Minute Maid US Revenue per Case, a key driver of Coca-Cola’s stock. The member forecasts suggest that Minute Maid US Revenue per Case will trend slightly below the estimates of the in-house team of analysts at Trefis.
Coca-Cola competes with PepsiCo (NYSE:PEP) and Dr Pepper Snapple (NYSE:DPS) in carbonated soft drink (CSD) and non-CSD market. We currently have a Trefis price estimate of around $60 for Coca Cola’s stock, about 8% above the current market price of close to $56.
1. Minute Maid US Revenue per Case
The average of Trefis member forecasts for Minute Maid US Revenue per Case indicate an increase from $1.70 in 2010 to $1.80 by 2016, compared to the baseline Trefis estimate of an increase from $1.80 in 2010 to $2 by the end of the Trefis forecast period. The member estimates imply a small downside to the Trefis price estimate for Coca Cola’s stock. In the past, Minute Maid US Revenue per Case has increased from $1.50 in 2005 to $1.70 in 2009.
Disagree? You can drag the forecast trend-line above to express your own view, and see the sensitivity of Coca Cola’s stock to Minute Maid US Revenue per Case.
