What Is Adient’s Position In The Global Automotive Seating Market?

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Johnson Controls

As announced on July 24, 2015, Johnson Controls (NYSE:JCI) will spin off its automotive seating and interiors business into a stand-alone public company named Adient. This company, today, is the largest global automotive seating supplier in the world, providing its products to all major automakers. It supplies over 25 million seat systems a year and its FY 2016 (year ended September 2016) consolidated revenue is expected to be $17 billion, with $7 billion unconsolidated seating revenue, and $8 billion unconsolidated interiors revenue.

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The company has a global market leadership in North America, Europe, and China, with a unique and longstanding position in the latter through joint venture structures with leading Chinese manufacturers, such as SAIC and Faway. Furthermore, since China is the world’s largest and the fastest growing automotive market, Adient’s leading position in the country will bode well for it in the future. The company further aims to invest over a billion dollars in the Asia region, primarily to drive continued growth in the China market. The market share of  all the major companies has been shown in the graph below.

Adient- Market Share

The current market size of the industry is estimated at $59.8 billion, with the Americas forming over 34% of the market, and China inching towards a quarter of the market. During the 2012-2014 period, the industry grew at a CAGR of 1.5% in the Americas and Europe, at 1% in South East Asia, Japan, and Korea, and at a massive 11.3% in China. In the future as well, the bulk of the growth is expected to come from this region. Government support for FDI (Foreign Direct Investment) in Asian countries such as China, India, Thailand, and Indonesia, has increased the attractiveness of such markets, and has shifted the focus from developed markets to such developing countries.

Factors such as low production costs and economical labor has resulted in higher growth in these markets, than in the more mature markets of Europe and North America. Automotive seat manufacturers are now focusing on lightweight design, which would help in increasing the fuel efficiency of vehicles. However, cost reduction seems to be a major challenge for most manufacturers, prompting them to experiment with new and different designs and materials, as this would enhance comfort, while at the same time, curtail costs.

Automotive Seating

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Johnson Controls.

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