JetBlue Airways (NASDAQ:JBLU) will start serving the Dallas-Fort Worth Airport with three daily flights to Boston starting in May, the company announced this week.  JetBlue is the second airline after Spirit Airlines to announce it will edge into Dallas’ main airport after American Airlines (NYSE:AMR), which controls about 85% of the flights out of Dallas Fort Worth, filed for bankruptcy. Other carriers that have started serving the northern Texas market this year include Virgin America and Qantas Airways. AirTran recently stopped serving DFW Airport when it announced in May that it will merge with Southwest Airlines (NYSE:LUV) in the first quarter of 2012.
JetBlue expanding rapidly
JetBlue, which is known for its low-cost structure and fuel-efficient fleets and is the largest carrier in Boston, continues to expand capacity as others carriers are cutting back. For example, it announced last month that it will add two daily, nonstop flights from Ft. Lauderdale, Fl., to Kingston, Jamaica. Seat availability is growing faster than passenger numbers, but the airline reported that traffic in October increased 7.6% from a year prior, according to its October traffic report.  In Dallas, JetBlue may face increased competition when restrictions on Southwest Airlines out of nearby Dallas Love Field are fully repealed. 
The JetBlue Airways division accounts for about 58% of the company’s $7 Trefis price estimate, which is nearly 40% ahead of the market price. The carrier’s U.S. Passenger Revenue per Revenue Passenger mile increased in 2010 due to higher-than-average fares, and the Trefis team expects it to continue to increase during its forecast period. JetBlue continues to enjoy positive customer satisfaction and strong balance sheet growth.Notes: