How Different North America Auto Market Growth Rate Projections Impact Honda Motor Company
Honda’s North America Automotive Division is the biggest segment for the company in revenue terms. Depending on different growth rate assumptions for the North America auto market size, and holding 2015 North America market share, revenue per unit sold and cash profit per unit sold for 2015 constant, the division can contribute around 55% to 62% of the company’s overall cash profits in 2020.
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Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Honda Motor
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