How Important Is North America For Groupon?

-70.78%
Downside
14.36
Market
4.20
Trefis
GRPN: Groupon logo
GRPN
Groupon

In the first quarter, Groupon (NASDAQ:GRPN) reported a 1% year-over-year (y-o-y) decline in revenue to $732 million, beating market estimates of $718 million, driven by growth in North America. The company’s gross billings, revenues and profits declined in international markets, owing to its strategy to focus on the North American market and move away from certain low-margin goods businesses. In this note, we look at North America’s contribution to Groupon’s revenues, gross profits and gross billings.

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Groupon
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