How Has Gap Inc’s Revenue Composition Changed In The Last Five Years?

-33.78%
Downside
27.29
Market
18.07
Trefis
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Gap

How Has Gap Inc’s Revenue Composition Changed In The Last Five Years?  The Old Navy brand has gotten slightly more important for Gap Inc in the last five year, with its consistent comparable sales growth, thanks to attractive merchandise and prices. Its proportion of the sales mix has increased four percentage points, as those of  Gap and Banana Republic have each fallen by two percentage points.

Gap Inc revenue composition change 2016

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Gap Inc
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