Since Larry Page assumed the CEO position, Google (NASDAQ:GOOG) is increasingly shifting its attention towards its biggest competitors in the technology space, namely Apple (NASDAQ:AAPL) and Facebook. Consequently, the search giant’s future focus should predominantly been on the social, mobile and digital media center, with a number of recent initiatives building on Google+, Android and YouTube.
See our full analysis for Google’s stock
No More “Shoot in the Dark” Products
With Google recently shutting down its old product lines further, the company seems to be steering clear of the high number of beta-products it was churning out for the last 5 years. As a result, Google’s is expected to emphasize products that would integrate well with Google+ and Android, the company’s social and mobile platforms respectively — Google Music is a recent example.
The company has also taken seriously the task of building YouTube as a monetizable display ad platform, given that the site is moving fast into the rental space and even producing original YouTube content. Given these trends, it would not be a surprise if Google moves away from its “shoot in the dark” products altogether in future.
We currently have a price estimate near $628 for Google’s stock, which is around 11% above the current market price.
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