Google’s Stock Still Robust as Company Pushes for Better Integration

by Trefis Team
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Google (NASDAQ:GOOG) continued to maintain a near $600 price since last week as the company continues to strengthen its existing ventures. Google Apps got a shot in the arm by signing a deal with General Motors (NYSE:GM) to provide application software to the auto-giant, challenging traditional companies like Microsoft (NASDAQ:MSFT). Google+ was not far behind either, with the social networking site finally launching pages for businesses and brands, much like Facebook.

See our full analysis for Google’s stock

Integration is the Next Focus Area

With Google comfortably dominating the global search market, the company is presently working hard to boost the relevance of its other non-search businesses. Google Apps should certainly increase prominence of cloud-based applications with the GM deal. Additionally, increased integration between Google+ and Google Search through the  ”+1″ feature could provide an additional incentive for brands/businesses to prefer Google+ as a promotional tool.

We currently have a price estimate near $628 for Google’s stock, which is around 5% above the current market price.

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