Google Buzz Demise in Favor of Google+ Generates Little “Buzz”

by Trefis Team
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With Google (NASDAQ:GOOG) investing most of its resources towards expanding Google+, the decision to remove its earlier social networking tool – Google Buzz – would have come as a no-brainer for the company. [1] The decision further cements Google’s resolve to push Google+ as a serious alternative to Facebook.

We have a revised price estimate near $628 for Google’s stock, which is about 8% above the current market price.

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Google Getting Rid of Redundancies

While Google’s overhaul of its old products in September raised some eyebrows, the decision to retire Google Buzz made perfect sense, given the relative obscurity of the 20-month old product. Nevertheless, the Buzz would have provided Google with some useful lessons on “what not to do” while running a social network. The big question in the long-term is whether the 40+ million Google+ manages to creep up competition against the 750+ million-strong Facebook.

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Notes:
  1. No Shock at Google Inc. Buzz Kill []
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