Mid Year Review:How Will Google’s Mobile Search Division Fare In 2016?
Alphabet Inc.’s (NASDAQ:GOOG) subsidiary Google leads the online search ads industry. With the advent of mobile phones, the search queries from smartphones have increased exponentially. However, the mobile RPS is declining as ad agencies are tinkering with the strategy to roll out effective ads on mobile. As a result, Trefis expects that mobile revenue for Google will grow by 61% to $25.76 billion as smartphone cannibalize desktop search . Our analysis as follows:
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Have more questions about Alphabet? See the links below:
- What’s Alphabet’s Fundamental Value-Based On 2015 Results?
- By What Percentage Did Alphabet’s Revenue And EBITDA Increase In The Last Five Years?
- How Has Alphabet’s Revenue Composition Changed Over The Last 5 Years?
- By What Percentage Can Alphabet’s Revenues And EBITDA Grow In The Next 3 Years?
- How Much Are Advertiser Paying For Internet Users In Rest Of The World To Google?
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- What Was The Estimated Desktop Revenue Per Search For Google In 2015?
Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Alphabet
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